Tondo is an area in Manila where families live in poorly maintained housing, under bridges and in huts built over water with little or no sanitation or safe drinking water. Most of the 70,000 people living here depend on garbage sorting for recyclables for income.
Children often do not attend school because they are needed at home for income generation. Several schools have livelihood programs where they train parents to learn to become seamstresses or bagmakers and earn an income so they can keep their kids in school.
The existing livelihood programs struggle – their organizations lack an understanding of market needs, product development support and commercial support.
We started Notadaydream to support these existing livelihood programs. By training mothers to become bagmakers, by helping them with product development and by selling their products, we support to bring mothers an income so they can keep their children in school. We created the brand Notadaydream to make the products easier to market. We build on the existing livelihood program infrastructure and have the support from third parties for training and quality control.
We are a social enterprise. All proceeds, after materials, logistic, tax and overhead costs, go to the mothers and the foundation we partner with. All online customers are buying directly from the foundation.
Notadaydream is closely working together with the BYSMP Bless The Children Foundation Inc., an NGO supported by Chalice Canada. It is based in the poorer and impoverished quarters of Tondo, where it develops and implements programs for the development of the family with children's education and nutrition as main focus.
There are special programs for children with different abilities. BCFI also implements medical and dental care programs. One of the major achievements of BCFI is its livelihood program, supporting the mothers of the children to be entrepreneurs. Several successful businesses have been launched. The result has been increased incomes and allowing them to provide food on the table. Notadaydream works together with BYSMP Bless the Children Foundation through its livelihood program. Mothers whose children participate in their programs are trained to become bag makers and hence, earn an income for their family and can send their children to school. Education is key to improve the standard of living and quality of life. For more information: bysmpblessthechildren.com